Content Design - Notes on the Home Screen

My Unique Sellng Point is my versatility - it's this which makes me such a useful resource to the smaller business.

The website design needed to express the USP and also to give a flavour of my particular style (which I characterise as creative and concise). I came up with three angles:

There's a general notion that surfers have short attention spans. So the fundamental design angle for any site is: catch the viewer's attention and hold it. I try to keep things as simple as possible. Avoid waffling.

Move your cursor around the image of the home page (left) to see detailed notes on how I applied the content design.